Snapchat for Creators: Spotlight, Stories & AR Lenses (Kenya)

Name: Snapchat for Creators: Spotlight, Stories & AR Lenses (Kenya)
Availability: InStock

Practical, Kenya-first course that teaches creators how to make Spotlight videos, Stories and AR lenses that reach young mobile-first audiences — and how to price and win Snapchat campaigns on Anga for KES payouts.

Beginner~10 hours5 modules20 lessons100% free🎓 Certificate on completion

Take this course on Anga

Track your progress, do the practical exercises and pass the module quizzes — complete the course and earn a verified certificate you can download as a PDF or share anywhere. Free to join, learn at your own pace.

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What you'll learn

Produce Spotlight-ready short videos and Stories optimized for Kenyan mobile data habits
Build a basic Snapchat AR face lens using templates and write a brand lens brief in KES
Create a Snapchat rate card (KES) and submit competitive proposals on Anga's marketplace
Use Snapchat analytics and simple A/B tests to improve reach and engagement
Repurpose content between Snapchat, Instagram and TikTok while maintaining native feel
Deliver campaigns, collect payment via M-Pesa and manage brand relationships on Anga

Course curriculum

Module 1

Module 1 — Snapchat fundamentals & Kenyan audience

Understand Snapchat's structure (Stories, Spotlight, Discover), who uses it in Kenya, and how to set up a creator account optimized for mobile-first local audiences. (Ends with a short quiz.)

1Snapchat anatomy: Stories, Spotlight and Public Profiles20 min

2Who uses Snapchat in Kenya — audience mapping20 min

3Creator account setup, privacy and contact channels20 min

4Mobile-first content basics: vertical, data and short-form planning20 min

✓Module quiz

Module 2

Module 2 — Stories: shoot, edit and engage

Hands-on Story creation: in-app shooting, editing, interactive features, and repurposing for cross-platform use while keeping a native Snapchat feel. (Ends with a short quiz.)

1In-app shooting and fast editing techniques20 min

2Interactive features: stickers, polls and CTAs20 min

3Story sequencing and episodic formats that keep viewers20 min

4Repurposing short video: make a single concept work on Snapchat, TikTok and Instagram20 min

✓Module quiz

Module 3

Module 3 — Spotlight & organic reach: make content that gets discovered

Deep dive into Spotlight: what the algorithm rewards, viral hooks, sound and captions, and how to test ideas for Kenyan trends and events. (Ends with a short quiz.)

1How Spotlight works — algorithm and content rules20 min

2Hook, pace and sound: crafting viral Spotlight clips20 min

3Using trends and local events (Nairobi Fashion Week, Harambee Day, Safaricom promos)20 min

4Measure, iterate and A/B test Spotlight content25 min

✓Module quiz

Module 4

Module 4 — AR Lenses & creative tools

Practical introduction to AR lenses: types, a simple Lens Studio build, writing briefs for brands, and how to measure AR impact with realistic Kenyan campaign examples. (Ends with a short quiz.)

1AR lens types and when to use them for brand activations20 min

2Getting started with Lens Studio (templates and a simple build)45 min

3Writing a clear lens brief and pricing AR work in KES25 min

4KPIs, privacy and user consent for AR campaigns20 min

✓Module quiz

Module 5

Module 5 — Monetize Snapchat: pitch, price and deliver with Anga

Practical steps to win paid Snapchat work: create a KES rate card, write proposals, deliver to brand briefs, use Anga's marketplace and receive M-Pesa payouts. (Ends with a short quiz and capstone task.)

1Create a Snapchat rate card for Anga (KES examples)25 min

2Writing winning proposals and responding to briefs on Anga25 min

3Delivering work, revisions, approvals and M-Pesa payouts20 min

4Building long-term income: bundles, micro-deals and local sponsorships25 min

✓Module quiz

Prefer to start with an article? Read Snapchat Marketing Course 2026: A Creator's Guide from our blog.