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Sell Digital Products in Kenya: Ebooks, Templates, Presets & Courses

Turn your knowledge and content skills into products you can sell over and over — ebooks, Canva templates, Lightroom presets and mini-courses — with pricing, launches and delivery built for M-Pesa and WhatsApp. By the end you'll have a finished product priced in KES, a payment-and-delivery system that runs itself, and a launch plan that fits your existing audience.

Intermediate~8 hours6 modules24 lessons100% free🎓 Certificate on completion

Take this course on Anga

Track your progress, do the practical exercises and pass the module quizzes — complete the course and earn a verified certificate you can download as a PDF or share anywhere. Free to join, learn at your own pace.

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What you'll learn

Course curriculum

Module 1

Stage 1: Why Digital Products (and What to Sell)

Understand why digital products are the perfect second income stream for creators — zero stock, no shipping, sell while you sleep — and pick the right first product for your audience and skills.

1The creator's second income: products vs brand deals20 min
2The four beginner-friendly product types20 min
3Finding a product idea your audience will actually pay for30 min
4Sizing the opportunity in KES20 min
✓Module quiz

Module 2

Stage 2: Building Your Product

Roll up your sleeves and actually make the thing — a finished, professional digital product you'd be proud to sell, using free and low-cost tools that work on Kenyan data budgets.

1Writing and designing an ebook that sells75 min
2Making Canva template packs and digital planners45 min
3Creating and packaging Lightroom presets45 min
4Recording a lean mini-course on your phone45 min
5Product presentation: covers, mockups and previews40 min
✓Module quiz

Module 3

Stage 3: Pricing for the Kenyan Market

Price with confidence — not too cheap, not out of reach — using tiers, bundles and anchors tuned to what Kenyan and African buyers will actually pay via M-Pesa.

1What Kenyan buyers pay for digital products25 min
2Tiers, bundles and anchor pricing25 min
3Discounts, launch offers and scarcity — done right22 min
✓Module quiz

Module 4

Stage 4: Payments and Delivery with Mobile Money

Set up a system that takes M-Pesa payments and delivers the product automatically, so you're not sending files manually at midnight — and so it scales beyond your first ten buyers.

1Choosing your storefront: Kenya-friendly options20 min
2Getting paid: M-Pesa Till, Paybill and payment links25 min
3Automating delivery and access25 min
4Protecting your work from piracy and sharing25 min
✓Module quiz

Module 5

Stage 5: Launching to Your Audience

Plan and run a launch that turns your existing followers into paying customers, using the platforms and habits your audience already lives on — TikTok, Instagram, WhatsApp and X.

1Building a launch content calendar25 min
2Warming up: waitlists, WhatsApp broadcasts and email25 min
3Sales content that converts without feeling salesy25 min
4Launch day and beyond: closing and evergreen selling25 min
✓Module quiz

Module 6

Stage 6: Growing a Sustainable Creator Business

Move from one lucky launch to steady, repeatable income — handling customers, reviews and new products while stacking product sales on top of paid brand campaigns.

1Customer care, refunds and reviews20 min
2Reading your numbers and improving20 min
3Building a product line and repeat buyers20 min
4Stacking product income with brand deals on Anga20 min
✓Module quiz

Prefer to start with an article? Read Sell Digital Products Course: A Kenyan Creator's 2026 Guide from our blog.