A practical, Kenya-first media kit course that teaches creators how to package audience, proof and pricing into pitch-ready assets. Build a PDF/online media kit, KES rate cards, case studies and WhatsApp/Anga-ready proposals that win paid campaigns.
Intermediate~8 hours5 modules20 lessons100% free🎓 Certificate on completion
Take this course on Anga
Track your progress, do the practical exercises and pass the module quizzes — complete the course and earn a verified certificate you can download as a PDF or share anywhere. Free to join, learn at your own pace.
Build a one-page PDF media kit and an online portfolio that shows your niche and content strengths
Create 3 measurable case studies (before/after metrics) from past posts or mock campaigns
Price brand deals with clear KES rate cards per platform (Instagram, TikTok, YouTube, X, Facebook)
Assemble pitch assets: sample posts, story templates and a short pitch message for WhatsApp/Anga
Use analytics and audience proof (reach, engagement, demographics) to justify your rates
Prepare contract basics and a delivery checklist to secure payment via escrow and M‑Pesa on Anga
Course curriculum
Module 1
Module 1 — Foundations: Positioning & audience
Clarify who you reach, why brands should care and how Anga and other marketplaces evaluate creators. Ends with a short quiz.
1Define your niche and target brand categories20 min
2Map your audience: demographics, interests and purchase intent20 min
3Metrics that matter: reach, engagement, view-through and conversion25 min
4How Anga and brands assess creators (verification, ratings, local reach)30 min
✓Module quiz
Module 2
Module 2 — Data & proof: collect, clean and present analytics
Turn raw screenshots and CSVs into persuasive proof points and social proof sections for your kit. Ends with a short quiz.
1Gather analytics from Instagram, TikTok, YouTube, X and Facebook20 min
2Turn data into visuals: charts, averages and highlight metrics25 min
3Collect social proof: testimonials, DMs and campaign screenshots45 min
4Ethics and accuracy: avoid inflating numbers and preserve privacy20 min
✓Module quiz
Module 3
Module 3 — Build your media kit & portfolio formats
Create a one-page PDF, an extended PDF portfolio and an online/Instagram portfolio that brands can open instantly. Ends with a short quiz.
1One-page media kit: layout, language and quick wins20 min
2Extended portfolio and case study pages20 min
3Online portfolio options: Linktree, Google Sites and Instagram highlights30 min
4Design basics on a budget: phone tools and templates that work in Kenya45 min
✓Module quiz
Module 4
Module 4 — Pricing, rate cards and packages
Learn practical KES pricing frameworks per platform, create negotiable packages and prepare clear rate cards for Anga proposals. Ends with a short quiz.
1Pricing frameworks: audience value, cost-plus and performance add-ons25 min
2Create platform rate cards: Instagram, TikTok, YouTube, X, Facebook30 min
3Packaging offers: bundles, micro-campaigns and local activation pricing20 min
4Negotiation and payment: quoting, discounts, M‑Pesa invoicing and escrow on Anga20 min
✓Module quiz
Module 5
Module 5 — Pitches, proposals and delivery assets
Turn your kit into winning proposals: WhatsApp-first pitches, templated proposals for Anga submissions, content briefs and a delivery checklist. Ends with a short quiz.
1Craft short pitches for WhatsApp and Anga invitations20 min
2Proposal template: goals, deliverables, timeline and KPIs20 min
3Create sample post assets and briefs brands can approve75 min
4Delivery checklist, reporting and asking for ratings20 min
