Live streaming that grows and earns

Name: Live streaming that grows and earns
Availability: InStock

Practical, Kenya-first live streaming course that teaches mobile & desktop streaming, show formats, audience engagement and how to earn through brand deals, gifts and M‑Pesa. Includes how to use Anga — an African creator-brand marketplace — to get paid campaigns and manage payouts.

Intermediate~10 hours6 modules26 lessons100% free🎓 Certificate on completion

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Track your progress, do the practical exercises and pass the module quizzes — complete the course and earn a verified certificate you can download as a PDF or share anywhere. Free to join, learn at your own pace.

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What you'll learn

Set up reliable mobile and desktop live streams at low data cost (480–720p) from Nairobi or a county town
Build a 30‑minute show plan and run‑sheet for formats like live selling, Q&A, tutorials or event coverage
Use affordable Kenyan-available gear and free/low-cost software (StreamYard, OBS, Streamlabs mobile) and estimate KES costs
Design five audience engagement mechanics (polls, call-ins via WhatsApp, timed giveaways, shoutouts, co-hosts) and use them live
Price a live-stream brand deal with a rate card and submit proposals via Anga to get paid (escrow + M‑Pesa payouts)
Run a live-selling session that converts viewers into buyers and collect payments or leads using M‑Pesa flows

Course curriculum

Module 1

Module 1 — Foundations: Why live and where to go live

Learn why live works for African creators, choose the right platform (Instagram, TikTok, YouTube, Facebook, X), and set clear goals for reach, engagement or sales. Module ends with a short quiz.

1Why live streaming grows communities and revenue20 min

2Platform choices: Instagram Live, TikTok, YouTube, Facebook & X20 min

3Mobile-first vs desktop streaming: pick your workflow20 min

4Permissions, safety and community rules for Kenyan contexts20 min

✓Module quiz

Module 2

Module 2 — Gear, connectivity and low-cost studio builds

Practical, Kenya-friendly gear and connectivity choices: affordable mics, lights, stands, data strategies and power backups for Nairobi and county towns. Module ends with a short quiz.

1Phone mounts, microphones and lighting that work in Kenya20 min

2Internet and data: Safaricom bundles, home fibre and fallback plans20 min

3Software and browser tools that run on low-spec hardware20 min

4Power, stability and local procurement tips20 min

5Set a test configuration for 480p and 720p streams20 min

✓Module quiz

Module 3

Module 3 — Show formats, scripting and production

Design live shows that keep people watching: show formats, one-page run-sheets, visuals, overlays and guest logistics (including WhatsApp call-ins). Module ends with a short quiz.

1High-converting show formats for Kenya (live selling, tutorials, AMAs)20 min

2Write a one-page run-sheet and host script20 min

3Design simple on-screen graphics and overlays20 min

4Guests, co-hosts and call-ins via WhatsApp20 min

5Live selling flow (product display, order capture, M‑Pesa payment steps)20 min

✓Module quiz

Module 4

Module 4 — Grow and engage your audience before, during and after

Promotion tactics tuned for Kenyan behaviour: WhatsApp-first invites, Instagram Stories, collaborations, retention hooks and community follow-ups. Module ends with a short quiz.

1Pre-live promotion using WhatsApp, Stories and SMS40 min

2Engagement mechanics: polls, timed CTAs, giveaways and shoutouts20 min

3Moderation and community management on low budgets20 min

4Post-live follow-up: repurposing clips, analytics and next-steps20 min

✓Module quiz

Module 5

Module 5 — Monetisation, pricing and working with brands (Anga)

Concrete ways to earn from live: gifts, SuperChats, live-selling, sponsorships and brand campaigns through Anga. Includes rate cards, proposals and KES pricing examples. Module ends with a short quiz.

1Live revenue models: gifts, SuperChat, subscriptions and sales20 min

2Price a live-stream brand deal and build a rate card (KES examples)20 min

3How to use Anga to find and deliver paid live campaigns20 min

4Live-selling conversion tactics and order-to-payment flows20 min

5Record keeping, invoicing and basic tax considerations in Kenya20 min

✓Module quiz

Module 6

Module 6 — Launch lab, tests and troubleshooting

Run, test and troubleshoot your first paid or growth-focused stream: checklists, common failures and a growth plan for 3 months. Module ends with a short quiz.

1Pre‑stream checklist and a 30‑minute pilot plan20 min

2Common problems and quick fixes (audio lag, dropped frames, latency)20 min

3Three‑month growth and monetisation plan20 min

✓Module quiz

Prefer to start with an article? Read Live Streaming Course 2026: Grow & Earn on Stream from our blog.