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Content Strategy Course: Pillars, Calendars & Repurposing

A practical, Kenya-focused course that teaches creators how to pick content pillars, build batchable calendars, repurpose assets across platforms, and stay consistent so you can win paid campaigns and deliver for brands like those on Anga.

Intermediate~8 hours6 modules25 lessons100% free🎓 Certificate on completion

Take this course on Anga

Track your progress, do the practical exercises and pass the module quizzes — complete the course and earn a verified certificate you can download as a PDF or share anywhere. Free to join, learn at your own pace.

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What you'll learn

Course curriculum

Module 1

Module 1 — Foundations & Goals (Kenya-first)

Learn what a practical content strategy looks like for African creators: set measurable goals, match platform purpose to audience, and see how strategy links to paid brand work on Anga.

1What is a content strategy — a creator's playbook20 min
2Set goals and KPIs that matter to brands20 min
3Platform purpose and Kenyan context (data, WhatsApp, M-Pesa)20 min
4How content strategy feeds into paid campaigns on Anga20 min
✓Module quiz

Module 2

Module 2 — Content Pillars & Audience Mapping

Design clear, repeatable pillars so every piece of content has purpose. Learn to map pillars to audience needs and brand briefs in Kenyan niches (food, fashion, fintech, community organising).

1Choose and test 3–5 content pillars25 min
2Audience needs & content funnels (local examples)20 min
3Pillar-to-brief mapping for brands20 min
4Crafting short content briefs you can reuse20 min
✓Module quiz

Module 3

Module 3 — Calendars & Campaign Planning

Turn pillars into a realistic calendar. Plan a 3-month schedule, factor in local events and data costs, and prepare deliverables and timelines that work for both you and brands.

1Choose cadence and coverage (daily, weekly, monthly)20 min
2Build a 3-month content calendar (template + sample)20 min
3Budgeting time & costs in KES (data, transport, props)20 min
4Working with brands and deadlines (WhatsApp & Anga workflows)30 min
✓Module quiz

Module 4

Module 4 — Batching & Production Workflow

Practical steps to save time: plan batch shoots, script and shot-list on your phone, edit fast with locally-available apps, and organise files for easy repurposing.

1Plan a batch day: scripts, shot lists and time blocks20 min
2Mobile production on a budget (lighting, audio, framing)25 min
3Fast editing workflows with CapCut & InShot20 min
4File naming, backups and simple cloud storage for Kenya20 min
✓Module quiz

Module 5

Module 5 — Repurposing & Platform Tactics

Learn repeatable repurposing recipes so one idea becomes many posts across Reels, TikTok, Shorts, X, Facebook and WhatsApp — optimised for format, captions and local language.

1Repurpose recipe: 1 long asset → 6 platform posts20 min
2Platform-specific edits: aspect ratio, hooks, captions20 min
3Subtitles, translations & local language options (Swahili/Sheng)20 min
4Thumbnail, cover frames and first-frame optimisation20 min
5Repurposing for WhatsApp status and community channels20 min
✓Module quiz

Module 6

Module 6 — Consistency, Metrics & Delivering Paid Work

Systems to stay consistent, measure performance, iterate, and professionally deliver campaign assets and reports — including how to prepare a rate/packaging sheet for Anga.

1Habits and tools to stay consistent (schedules, reminders)20 min
2Measure what matters: simple analytics & iteration20 min
3Preparing deliverables and reporting for brands/Anga20 min
4Create a simple rate card and package for local brands20 min
✓Module quiz

Prefer to start with an article? Read Content Strategy Course 2026: Pillars, Calendars & Repurposing from our blog.